As a skincare professional, it’s hard to come across people who aren’t passionate about how to take care of their skin. It’s part of the job description. They love it and will tell you how much they appreciate the way their skin looks and feels.

As a cosmetics buyer, I regularly see firsthand how much importance is placed on how the skin feels. Before I began my line of work, I never would have guessed that a woman who puts an ounce of thought into her appearance couldn’t care less about how she feels on her skin. But times have changed and the focus has shifted.

The focus on skincare has moved from health care professionals to cosmetics consumers. The beauty industry is now a multi-billion dollar business. As a result, the manufacturers of skincare products have spent millions of dollars to get their message out. And they have done an excellent job.

My goal in this article is to discuss some of the best consumer brands in the business. This way, you can better understand why you should be spending your money on these products and why you shouldn’t.

Organic: Organic means safe and natural. This is the mantra of all organic skincare companies. Every single product they make has been tested by an accredited third-party organization and is free of chemicals that may cause harm to your health.

Purity: In the skincare market, there are a number of different types of chemicals that can cause skin irritation and damage. The skincare industry as a whole is justifiably concerned about this because the health of its customers is at stake. All the top skincare brands will use only the purest, most pure ingredients, and they will use no synthetic ingredients at all.

Natural based: Consumers want more natural products on the market, not less. Organic products are tested for purity and preservatives and chemicals, but the makeup companies believe that consumers won’t care enough to test their products for purity and will buy what the industry asks for. But, the truth is that consumers demand nothing less than the highest quality, and so the makeup companies are now including natural based ingredients in their formulas.

Plant extracts: The plant extracts that make up a large part of the cosmetics line-up are natural sources of vitamins, minerals, antioxidants, and other nutrients. Because they are plant-based, they don’t go through the animal testing that so many chemicals do. So, when a woman is buying a skincare product, she is not only getting a safe and effective skincare formula, but she is also receiving an infusion of essential nutrients that can enhance her health and help repair damage done by the sun, pollution, and the chemicals in our environment.

Tea tree oil: There are many kinds of tea tree oil available, but it is the kind that can be used to exfoliate, cleanse, and remove dead skin cells from the surface of the skin. It is known to soothe, and it does so without leaving a greasy film on the skin. The oils have anti-bacterial properties that keep the skin fresh and healthy and help to promote clearer and younger-looking skin.

Shea butter: Shea butter comes from the nut of the shea tree, a South American shrub that is native to South America. It is extracted from the nut through several steps, so it is not available to consumers straight from the trees but is rather taken from the shells of the nuts that the tree produces.

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